Séance is the debut album of producer and DJ crwn King Puentespina, bringing together his longtime collaborators from the Philippines. I was commissioned to craft the visual identity in its entirety– from merchandise to art direction, working closely with Pool Records (record label).
Overall concept we came up with was music as the medium that gathers bodies together, and that the act of listening is akin to the encounter of spirits.
A custom type was developed to With this strong concept, infused with inspirations stemming from folk Catholicism, animism and mysticity of the balete tree in the Philippines.
–Visual Identity
–Custom Type
–Art Direction –Album Cover Art
–Merchandise Design Promotional material for album launch on May 11, 2024 sponsored by Fred Perry Initial explorations custom type for wordmark Vinyl sleeve design for printed on acetate to produce a drop shadow of type on image Digital album art features an iteration of the physical album, optimized for Spotify upload PHOTOGRAPHY Renzo Navarro MOTION Mike Parker MUSIC crwn, stream Séance on Spotify